Yoga Mat Market Business Opportunities, Demand, Research Information, and Outlook 2020-2027



The global yoga mat market is estimated to reach $ 11.13 billion by 2027, according to current analysis by Emergen Research. This market growth can be attributed to the growing awareness of the health benefits of yoga among the new generation as well as the elderly population. The growing need to reduce stress in the body by activating the parasympathetic nervous system has led to the adoption of the practice of yoga. The increasing incidence of chronic back pain in the elderly has increased the uptake of yoga among the geriatric population, as yoga relieves back pain. This, in turn, has boosted the demand for yoga mats.

The latest research report presents a comprehensive study of the market, with particular emphasis on key growth trends and opportunities available for key competitors in the market. The report elaborates on a wide range of market aspects including import and export, production and consumption rates. , manufacturing processes, cost structures, sales network and distribution channels and consumer bases in key geographies.

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Highlights of the report

  • In October 2020, Columbia Sportswear Company, a leading player in the global active lifestyle apparel, accessories, footwear and gear industry, selected Adyen as its primary payment provider. . Adyen is expected to officially introduce Columbia Sportswear Company in the United States, Canada and Europe. The strategic initiative would provide Columbia Sportswear Company and its family of brands with access to a unified commerce platform, creating a single view of payments and customer data for in-store and online purchases.
  • The e-commerce segment held the largest market share of 52.9% in 2019. The increasing penetration and accessibility of the internet and the growing use of smartphones in developing economies has driven the segment.
  • The natural rubber segment is expected to grow at the fastest CAGR of 3.8% during the forecast period. Growing investments by manufacturers to produce environmentally friendly and biodegradable yoga mats are encouraging the use of natural rubber for the production of yoga mats.
  • Asia-Pacific accounted for the largest market share of the global yoga mat market in 2019. The increase in government initiatives to promote healthy lifestyle is boosting the yoga mat market in the region.
  • The major players in the market are Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co. and ADIDAS AG

Yoga Mat Market Segmentation:

Emergen Research has segmented the global yoga mat market in terms of distribution channel, material, and region:

  • Distribution Channel Outlook (Revenue, USD Billion; 2017-2027)
    • Supermarket & Hypermarket
    • E-commerce
    • Specialized shop
  • Material Outlook (Revenue, USD Billion; 2017-2027)
    • Polyurethane
    • Natural rubber
    • Thermoplastic elastomer
    • Polyvinyl chloride
    • Others (Jute and Cotton)

Regional bifurcation:

North America (United States, Canada)

Europe (United Kingdom, Italy, Germany, France, rest of the EU)

Asia Pacific (India, Japan, China, South Korea, Australia, rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, rest of MEA)

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Key points covered in the report:

  • The report provides the reader with a detailed study of the global yoga mat market including essential data beneficial for business.
  • The major factors driving and restraining the market growth, the latest product trends and technological advancements have been extensively discussed by the authors of the report.
  • A broad categorization of the market, based on product type, range of applications, and end-user landscape, has been included in the report.
  • It also involves the development of the latest products, the incorporation of new techniques and the profiles of the main competitors in the market.


Chapter 1. Methodology and sources 1.1. Definition of the market 1.2. Research field 1.3. Methodology 1.4. Research sources 1.4.1. Primary 1.4.2. Secondary 1.4.3. Paid sources 1.5. Market estimation technique Chapter 2. Executive summary 2.1. Summary overview, 2019-2027 Chapter 3. Main information Chapter 4. Yoga Mat Market Segmentation and Impact Analysis 4.1. Yoga Mat Market Material Segmentation Analysis 4.2. Industrial outlook 4.2.1. Analysis of market indicators 4.2.2. Analysis of market drivers Increase in the prevalence of chronic diseases and obesity Raise awareness of the health benefits of yoga 4.2.3. Analysis of market constraints Fluctuation in raw material prices 4.3. Technological overviews 4.4. Regulatory framework 4.5. Porter’s Five Forces Analysis 4.6. Analysis of the competitive metric space 4.7. Analysis of price trends 4.8. Covid-19 impact assessment

Chapter 5. Yoga Mat Market by Distribution Channel Insights and Trends, Revenue (Million USD), Volume (Kilo Tons) 5.1. Dynamics of distribution channels and market share, 2019 and 2027 5.1.1. Supermarket & Hypermarket 5.1.2. Electronic commerce 5.1.3. Specialized shop


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Contact information:

Contact us:

Eric lee

Business Sales Specialist

Emerging research | Web:

Direct line: +1 (604) 757-9756

Email: [email protected]

Facebook | LinkdIn | Twitter | Blogs



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