Where to buy online – Billboard


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Looking for the best cheap mascara? TikTokers are raving about a drugstore eyelash paint you can buy online for $5 or less.

The Essence Lash Princess False Lash Effect Mascara has been the best selling mascara on Amazon for months now. Designed to give you the effect of false lashes without false lashes, the popular Lash Princess mascara offers a voluminous look at an affordable price, and based on over 273,000 Amazon reviews and tons of TikTok reviews, it’s easy to see why so many people are absolutely obsessed with this must-have makeup.

Essence mascara has been on the bestseller list for a few years now. It’s so popular, in fact, that a tube of mascara sells out every 10 seconds, according to People.

The manufacturer recommends applying one coat for instant defined volume and 2-3 coats for a bolder, fuller look. Lash Princess All-Day Wear Mascara features a tapered fiber brush to sculpt and coat each lash, giving you definition and volume without blobs or clumps.


Essence Lash Princess Mascara False Eyelashes


The popular Lash Princess mascara retails for $4.99 at Amazon and other major retailers such as Target, CVS, Ulta Beauty, and Walmart. The mascara is alcohol-free, paraben-free, oil-free and fragrance-free.

Founded in 2001, Essence Cosmetics is a boutique brand “dedicated to bringing affordable, fun, high-quality products into the serious world of cosmetics.”

Want more Essence Cosmetics products? The Lash Princess family includes Sculpted Volume Mascara, False Lash Effect Waterproof Mascara, Princess Curl Mascara and Princess Volume Mascara. Besides mascara, Essence Cosmetics offers a range of eyeliners (pencil, liquid eyeliner and waterproof eyeliner), eyeshadow, highlighter, makeup brushes, eyebrow gel, pencil eyebrows, lip gloss and more.


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