Another day, another beauty product taking TikTok by storm. But this time, the product is worth the hype (and the billions – yes, billions – of views).
The “Essence Mascara” tag has 2.9 billion views on the platform, with users sharing their dramatic lash transformation, especially using the Essence “I Love Extreme Crazy Volume” mascara. Many TikTokers – such as @ssunaa and @therobelifeblog – show the extreme lengthening and volumizing qualities of mascara by leaving one eye without mascara and applying the product to the other. And the immediate one-coat transformation is downright remarkable:
“OK, see to her eyelashes! Oh my god!” exclaims @therobelifeblog while watching @ssunaa’s original video. “When I tell you I ran to Ulta to get this mascara,” she continues. better mascaras. [This is their] ‘I Love Extreme Crazy Volume’ Mascara. This is a serious wand. I’ll be so sad if I don’t get similar results, but we’ll give it a try anyway.
She then proceeds to apply the product to her lashes layer by layer, and the impact after just one swipe is truly impressive. Her lashes are longer and fuller, without flaking or clumping. After just three coats, she looks like she’s wearing false eyelashes.
“Guys, run get that mascara. By sharing my results in natural light, it looks like I’m wearing fakes.
While most reviews agree that Essence mascara adds XXL volume and length, others are a bit more skeptical. “Come on, it depends on the length of your lashes, not the mascara I used this one, but I have short lashes and can’t have this result,” wrote one user, while a another said: “Guys, my lashes are pointing down and are short…I tried this mascara and it didn’t do anything for them.” Some TikTokers also commented on how the product smudged after the application, with one sharing: “This mascara did nothing for me. I have short, short lashes. It didn’t hold the curl and smudged like crazy!”.
But if online reviews are anything to go by, TikTok is onto a win with this one. The £2.80 mascara has a rating of 4.7 from 71 reviews (at the time of writing) on wilko.com, and if past iterations of Essence’s viral mascaras are any indication, the product will be a staple in your makeup bag. In 2018, Essence False Lash Effect Princess mascara went viral for achieving similar results. Fast forward to now, and the budget mascara has a staggering 250,000+ reviews on Amazon, with a rating of 4.3 stars. The numbers don’t lie, people.
Essence ‘I Love Extreme Crazy Volume’ Mascara is currently out of stock at Wilko, but you can sign up to receive back-in-stock notifications, and you can still find Essence False Lash Effect Princess Mascara on Amazon before it also does not sell.