Romeo Hunte’s $100 and Under Collection with Amazon’s The Drop – WWD


It will only last 30 hours, but Romeo Hunte’s first launch with Amazon should leave an impression.

The star designerwho has been framed over the years by the fashion icon Tommy Hilfigerwill place a nine piece capsule collection on Amazon’s drop, a trend-driven and street-oriented business model on Halloween day. The collection will only be available for 30 hours.

Pieces will include a cut-out blazer dress that can be worn as a dress or jacket, oversized cargo pants, jumpsuits, and a stretchy leather corset. They will be priced at $100 or less and made to order for each customer. Sizes range from XXS to 5X.

The sub-$100 price tag is a departure from Hunte’s regular collection under the Romeo Hunte New York label, where many items retail for $500 and above. But The Drop is a price driven operation by Amazon which is filled with cutting edge fashion.

“We are excited to take this step with Amazon and look forward to hearing customer feedback,” Hunte said in an email.

The designer said Amazon’s The Drop provided the frame for the capsule, and it provided the creativity and vision for the collection that captures the latest trends.

A trendy piece from Romeo Hunte capsule collection.

Hunte, who grew up in Brooklyn, New York, attended the Fashion Institute of Technology after turning down two full track and field scholarships.

Eight years ago, Hunte launched her eponymous brand focused on womenswear while working full-time as a personal shopper in luxury retail and editorial styling. He quickly caught Hilfiger’s eye.

Last year, the two teamed up to launch the Tommy x Romeo capsule collection. The unisex fall collection drew on the Hilfiger archives, using Hunte’s signature deconstruction techniques to reconstruct, remix and reimagine iconic pieces such as the classic trench coat remixed with a colorblock sail jacket or clashed with a leather biker.

Hunte’s designs became popular after Zendaya sported a look he created. Soon, other celebrities donning her work included Beyoncé, Jennifer Hudson, Selena Gomez, Tessa Thompson, and Laverne Cox.


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