This is a statistical probability that a Malaysian driver will have a car accident in their lifetime, which means that said vehicle will need a visit to the service center and then to the paint shop – distinct activities that make the “recovery” process much longer, delaying the full return to service of his car. Hap Seng Consolidated rewrites the cosmetic chapter of this tired, age-old narrative with the new Hap Seng Body & Paint Center (BPC), a one-stop shop that meets the needs of discerning owners who insist only on the best for their vehicles.
The center, which opened late last year, is the brainchild of Tan Chee Hock, national aftermarket operations manager of Hap Seng Star, one of the seven pillars of Hap Seng Consolidated and who manages Mercedes-Benz dealerships. “The demand is there, and has been for a while,” Tan shares. “The industry has needed something like this for a long time – a one-stop center that examines the car from top to bottom and makes sure it’s been repaired perfectly to factory standard, both inside and out. externally, by our well-trained staff who adhere to strict SOPs.And we ensure that all the state-of-the-art equipment we use is the best possible in the market today, with a focus on the segment high end of the automotive segment.
For example, there is a Celette frame jig for frame alignment and straightening, which works in tandem with a highly accurate 3D analysis system to achieve flawless results. For painting, the center uses the services of combination spray and bake booth specialists Lowbake Australia, the best suppliers in the world. Thanks to these measures, the Hap Seng Body & Paint Center not only services Mercedes-Benz cars, but has also been appointed as an authorized repairer for high-end brands such as Aston Martin, Bentley and Volkswagen, and d others will follow in the coming months. .
“Any car can come here, not just Mercedes-Benz,” Tan shares as we begin a tour of the 20,209 sq m facility, spread over three floors. The ground floor is where repairs are made, with painting on the upper two floors. “Naturally, because of the absolutely top-notch services we provide, we tend to attract top-end vehicles, but any car is welcome. Currently, only 10% of the cars we service are non-Mercedes-Benz vehicles. We hope to achieve a more balanced ratio of 50% of other brands in the future.
A top-of-the-line full BPC like Hap Seng’s establishment requires equally impressive processes, which it delivers with a five-step functional line system that works like a treadmill. “It is the only installation in Malaysia to follow this system, where the car moves from one station to another. In a normal repair shop, one person does all the work – here it is done in stages, which ensures high levels of quality at every stage,” says Tan. The process starts with drawing up a quote, repairing the car’s body and other areas, painting, reassembling of all parts and finally Hap Seng Star’s quality checks on the finished product.
It’s not just cars in need of body repairs that land here, but also those that need a fresh coat of paint. Repainting a car is usually quite a risky job as the finished product is almost never as good as when the car was newly acquired. But at Hap Seng’s BPC, renewed efforts in technology make a repainted car actually look like new. The rigorous process begins with the application of filler and hours of sanding for optimal flatness, a few coats of primer for maximum paint adhesion, a trip to an infrared curing station, then the car is masked and painted with gun. Even if it’s just a dent you want covered, BPC color technicians use sophisticated digital systems to ensure perfect color matching so no one can tell your car has been dented. of a retouch.
For a paint job, Tan says you can expect your car to be no longer than a week, but for vehicles that require body repairs, the duration depends on the extent of the damage. Even better, a sophisticated live check-in system called CitNOW allows the company to directly share progress reports with owners and insurers, bringing them virtually to the heart of BPC.
Tan personally advocated for the creation of the BPC to complement Hap Seng Consolidated’s offering for customers, effectively closing the loop – buy your car, fix it and maintain it all in one fell swoop. The center is currently operating at 30% capacity, which means it has great opportunities for growth. Tan is also cautious about the sustainability of the center as more electric cars start making their way onto Malaysian roads.
“Mechanical repairs aren’t what they used to be,” he says thoughtfully. “Newer cars require very different types of body repairs and we wanted to make sure this center is relevant for at least 10 years. We built it with the needs of electric cars in mind so they can also be We can’t predict the future, but we can prepare for it based on the knowledge we already have, and that’s what we’ve done to our BPC.
Hap Seng Body and Paint Center is located at Block 13, Hap Seng Industrial Park, 12 Persiaran Perusahaan, Seksyen 23, Shah Alam, Selangor. Call 03 5543 1369 for more information or to get a quote.
This article was first published on May 16, 2022 in The Edge Malaysia.