Live a luxurious retail experience in Hap Seng’s new Mercedes-Benz Autohaus


KUALA LUMPUR: While continuing its efforts to become the leader in luxury retail experience in Malaysia, Mercedes-Benz has opened a new 7-storey Autohaus in Setia Alam in association with Hap Seng Star Group. The latter has invested RM99 million in the new facility bringing its investment so far in the luxury brand to RM673 million. The Group operates 10 Mercedes-Benz Autohaus sites across the country.


  • Where is Hap Seng’s new Mercedes-Benz Autohaus?

    Hap Seng’s new Mercedes-Benz Autohaus store is located in Setia Alam.

  • What facilities are available in the new Mercedes-Benz Autohaus store?

    At the new Mercedes-Benz Autohaus store, you benefit from sales and service facilities, a variety of luxury accessories and modern amenities such as a self-service café, a children’s playroom and a washroom. luxurious for women.

  • Here are the key details of Mercedes-Benz’s new Autohaus:

    Area: The store spans nearly 79,000 square feet of land with a total of seven floors. The showroom floor covers 11,526 square feet with 16 cars on display, while the work area spans over 29,549 square feet with expandable work bays.

    Personal: The new Mercedes-Benz plant is managed by 29 employees.

    Hap Seng's new Mercedes-Benz Autohaus

    Service capacity: The working area has a capacity to service 1,500 cars per month. The store has trained technicians and special tools authorized by Mercedes-Benz for scheduled maintenance and major repair work. In addition to car maintenance, the company offers a wide range of facilities, including Express Service 2.0, Pickup and Delivery, Take-Away Service Booking, Electrical Diagnosis and Repairs, Alignment and wheel balancing, paint coating, glass tint and more. .

    Washroom for ladies

    Approvals: Besides sales and service, the store offers you several modern conveniences like a self-service cafe, a children’s playroom and a luxurious ladies’ powder room.

    Accessories: At the new Mercedes Benz store, you also get a variety of luxury accessories and a collectible store giving you a lifestyle retail experience.

    Luxury accessories

    Sagree Sardien, President and CEO of Mercedes-Benz Malaysia and Head of Southeast Asia II Region, said: “The launch of Hap Seng Star Setia Alam Autohaus demonstrates our shared commitment to redefining a brand experience. luxury for our Malaysian customers, at every stage of their journey. Our goal is to work with our dealership partners to continue to grow the presence of the brand’s luxury retail concept, which aims to further enhance our offerings and customer experience in sales and service to meet the ever-changing needs and desires of our valued customers. ”

    Hap Seng's new Mercedes-Benz Autohaus

    Harald Behrend, Chief Operating Officer of Hap Seng Group Consolidated Berhad and General Manager of Automotive Division of Hap Seng Group, said, “Setia Alam is a booming township with potential, and we want to be where our clients. With this new Setia Alam outlet, we want our customers to experience unparalleled luxury through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is constantly looking for ways to innovate its services and offerings while embracing the luxury spirit of Mercedes-Benz, and with our passion for excellence, we will continue to set the benchmark by providing the best services and customer experiences.

    Also Read: 2022 Mercedes-Benz GLC 300e Plug-in Hybrid Launched in Malaysia


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