Kellogg’s Australia is testing 100% recyclable displays made with 80% recycled content in retail stores nationwide.
The new displays use a water-based coating instead of a plastic coating for the stands, and the shelf clips are created with natural materials by combining sugar cane and wood pulp (all before made of plastic film and molded plastic).
The move is part of Kellogg’s commitment to eliminate unnecessary packaging and plastic as it strives to meet its goal of 100% recyclable, reusable or compostable packaging by 2025. This is the company’s first such trial and will save around 300 kg of plastic per year.
The recyclable displays were developed in collaboration with Australian point-of-sale provider ID POP, known for their sustainable initiatives. These include replacing plastic components with alternatives to paper and bioplastics derived from renewable organic materials.
In addition, instead of using plastic-based surface coatings, ID POP has switched to environmentally friendly water-based coatings. Since 2018 ID POP has been proactive in identifying where the industry has the potential to reduce unnecessary plastics and waste in supply chains.
Ben O’Brien, director of sales at Kellogg’s Australia, said sustainability was a priority for the company.
“We are always looking for ways to reduce our impact on the environment and help create better days for the next generation through our local and global sustainability initiatives,” he said.
“Our merchandising and point-of-sale tools have always been a priority to extend our goal of sustainable development. So we look forward to rolling out the new displays nationwide.
“We have worked with our manufacturers and developed an easily recyclable display that also uses recycled or renewable content, further reducing our impact on the environment. “
Another big part of reducing waste at Kellogg’s has been adopting more environmentally friendly packaging, as well as helping to educate Australian families on how to recycle.
Kellogg’s has included the new Australia Recycling logo on packaging as part of this commitment. The label on the package shows that Kellogg’s cereal and snack cartons are all recyclable in curbside recycling bins, and that the cereal liners and snack wrappers can also be recycled in REDcycle bins. .