Fashion-forward celebrities love Zara’s selection of affordable and stylish clothing and accessories. Emily Ratajkowski, Selena Gomez and even Kate Middleton, Princess of Wales, love shopping at the Spanish retailer. Given the brand’s ties to the Hollywood fashion community, it makes sense that the brand’s next major partnership announcement would involve an it girl among that stylish crowd. Kaia Gerber’s new collection with Zara, simply dubbed Kaia x Zara, drops today with the full line available in stores October 4th.
The fashion-forward model dreamed up a 30-piece ’90s-inspired range for the international retailer. In other words, you can rest assured that the items are 100% approved by the off-duty model. “My starting point for this collaboration with Zara was to ask if it was possible to make a collection that had everything you would need in your wardrobe,” Gerber said in a statement. “If you traveled and packed an entire collection, could that cover all your possible needs? I think we have succeeded.
Additionally, the model wanted to explore the idea of ”pretty” in the 21st century. This has resulted in an assortment of shoes, accessories and ready-to-wear pieces that can best be described as contemporary takes on wardrobe classics. (Think an oversized men’s shirt that opens completely in the back or a cream silk dress with a super high thigh slit.) Prices range from low to high, with shoppers expected to pay $189 or more for a tailored coat, $90 for a crisp. pants, $70 (and up) for knitwear, $35 (and up) for accessories.
Overall, the range channels ’90s minimalism, thanks in large part to clean lines and a muted color palette of grey, white and black. However, the range isn’t just a reflection of Gerber’s unassuming personal taste and style – the model also thought about her sartorial influences when designing the collection. Obviously, her supermodel mother Cindy Crawford came to mind. “My style [inspiration] is pulled from a lot of different places and I didn’t want to design something that would exclude anyone,” she added.
Take a look at the Kaia x Zara campaign below to see what’s next in the collection. (French photographer Fabien Baron took the images while Karl Temper styled the shoot.) Then be sure to tag this post because TZR will update it with purchasable merchandise once they’re released.