Axalta Announces Global Automotive Color of the Year 2022

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The showcases of the luxury color concept are moving towards magenta hues, durability and self-driving.

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has announced its 2022 Global Automotive Color of the Year – Royal Magenta.

The selection for the eighth annual Global Exclusive Automotive Color of the Year, Royal Magenta, is a deep cherry color that brings a luxurious finish to the market. The sturdy design has a majestic dark finish encrusted with merlot and garnet hues. The color appears berry red in sunlight, but reveals a dark and mysterious look at midnight.

“Royal Magenta offers a new luxury look optimized for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. “With innovative, environmentally optimized mobility sensing technologies, we are helping the mobility industry transition to increasingly sustainable solutions, electric vehicles and autonomous driving.”

Royal Magenta is formulated for all types of vehicles and enriches the mobility palette with an alluring color. Royal Magenta is sleek and functional and is designed to work with radar systems used on autonomous vehicles of all sizes. Royal Magenta’s sophistication is derived from Axalta’s track record of luxury finishes in the mobility market and aligns with global color trends that convey elegance with an indulgent and festive color offering. Burgundy, purple and cherry shades are becoming more and more fashionable on the market. The premium color creates an opulent finish that appears lush with faceted jewel accents.

“This year, we designed a complex-looking color that can be applied in a simplified way,” said Nancy Lockhart, Global Product Manager of Color at Axalta. “The design process began by tinting the water-based paints with various layering systems to impart depth and color. In the interests of durability, the final color was achieved with a conventional basecoat – a clear coat. It’s as easy on the eyes as it is to apply.”

As a leading color expert for paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary knowledge of global and regional color preferences to drive future color trends. colors.

For more information on the 2022 Global Automotive Color of the Year and Axalta’s color capabilities, visit axalta.com/color.

Source: Axalta

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