14 products from black-owned brands to buy this month and beyond


Based on the increasingly elaborate display of garden gnomes on our patio (ahem…escape route), we still spend a lot of time at home, online, and away from the clutches of Omicron. We’re smashing that control knob in Duvet Mountain comfort with a finger more discerning than ever, and we’re looking to find brands that [clears throat in FKA Twigs] really do it for us and for you. It means shopping sustainably and intentionally, like the good gophers that we are, because this punk-ass groundhog just predicted six more weeks of winter. (Watch your back, Punxsutawney Phil.)

February is Black History Month, and while it’s certainly a time to put Black-owned businesses front and center, it’s not the only time of year we should think about manufacturers. and brands that deserve our dollars. One way to shop online with more intent is to continually make it a priority to support black owned brands and stores for everything from beauty and wellness items to homewares, fashion, and more. It was widely reported that black businesses were hit the hardest at the start of COVID-19, and every piece of support you can show black entrepreneurs during Black History Month (and beyond) is awesome. Whether you are looking for a Valentine’s Day gift that won’t make you dumpor looking for new cookware, coffee blends or shaving kits, here are 12 products from black-owned brands we (and you, our readers) love.

Golde’s Crazy Matcha

Few rituals are as relaxing as brewing a nice cup of matcha, and that comes from some people who really love rituals. If you’re looking for a new way to get caffeine that don’t make you nervousgive your tongue a treat with matcha — it’s loaded with chlorophyll, antioxidants, and amino acids, none of which you got on your microwave burrito diet. goldeMatcha’s is a five-star delight and has over 200 reviewers praising its texture and taste in everything from lattes to baked goods. “It whips perfectly, gets nice and frothy, and is so vibrant!!” writes a fan. “I’ve used it for lattes and baking and it’s delicious both ways.”

Briogeo scalp massager

Have you ever tried a scalp massager? They are unreal. These soft spikes look like the talons of a rare and kind Muppet caressing your skull. They also make it easier for people with a more limited range of motion to massage shampoo and conditioners into their hair in the shower. Briogeo makes one of our absolute favorites, as well as a host of other amazing hair and scalp care products.


Scalp Awakening Stimulating Therapy Massager

Goodee’s Perfect Bike Basket

If you’ve ever cycled through a city, you know how quickly you can end up accumulating this and that (bodega sandwiches, bottles of wine, a long-lost sweatshirt recovered from your ex-roommate), and at what point it can be useful to have a suitable place to store all these things when you return home. Not only is the Baba Tree Bike Basket from Goodee World the perfect size, with a capacity that can accommodate your farmer’s market haul and a Pomeranian, but it also comes in several beautiful weaves. Additionally, the baskets are handmade in Ghana using fair trade practices.

Baba Tree

Bike basket (medium)

OUI the People shaving kits

YES the peopleStylized shaving products are selling out so fast there’s an entire section of the site to show you what is actually in stock from the cult beauty brand, including matte black and rose gold safety razors put our crisp drugstore blades to shame. But the real star of the show is the best-selling Sugarcoat shave gel. “This product is not your typical shave gel you would buy at the grocery store,” writes one reviewer of its unique formula and texture. “It comes out of the pump as a thick texture of hair gel. Immediately upon contact with damp skin, it turns into a milky, liquid substance that you can coat your entire leg in. The coating is VERY thin , so it won’t clog the razor, but provides enough glide that it’s not like trying to shave with just water Clogged pores and ingrown hairs, no more.

YES the people

Sugarcoat Moisturizing Shave Gel

YES the people

Bare With Me Box: Rose Gold Razor + Shaving Gel + Reminder

This Satisfyer travel size sex toy from Overkink

Created by Jaycee Chester Overkink to normalize sex positivity within the black community, and the site’s selection of sexual wellness products includes erotic, sex toys, NSFW board games and more. The eclectic selection makes it a one-stop-shop for all things exciting and innovative, like this travel version of what is arguably the internet’s favorite clitoral sex toy, Satisfyer Pro 2. Slightly smaller and easily bendable/hidden, this clitoral vibrator from the beloved brand is 100% waterproof, rechargeable and ready for all your coming outings away from home.


Pro Traveler clitoral vibrator

Zou Xou’s check slides

We love our Adidas slides, but this checkered pair of Zou Xou is a remarkable addition to our range of normcore socks and sandals for spring. All Zou Xou shoes are ethically made, Explain the brand, and “handcrafted by Argentinian shoemakers, produced in small quantities, [and] made to last. »

The giant glitter pens from Be Rooted

You only have one life, and every inch of it deserves to be highlighted with this shimmering gold pen from be rooteda black-owned stationery store whose giant pens make us feel like we have the Midas touch without even trying. ​​

be rooted

Glitter + Glitz Jumbo Floating Pen Set of 2

Peak and Valley Balance My Stress Blend

For those looking for ways to fortify their coffee, milk or tea with more nutrients and immune system boosters, Summit and Valley is paradise. The plant-based wellness company was founded by a black neuroscientist Nadine-Joseph in 2015 with the aim of giving you “natural remedies at the intersection of science and traditional medicine”. This chocolatey, soothing herbal blend is designed to be mixed into your favorite beverage and is packed with Eleutherococcus Root, Reishi Mushrooms, and Ashwagandha to “support a sense of calm and well-being.”

Summit and Valley

Balancing my stress mix

Linoto Linen Sheet Sets

We asked a bedding expert if linen sheets are really amazing too as everyone says, and the response was resounding Absolutely. Fortunately, thanks to the linen masters of Linoto, you don’t need Rumpelstiltskin to get your hands on a sheet set you’ll love for many decades (yes, decades) to come. This best-selling linen sheet set is naturally cooling, understated, and wicks away moisture much better than cotton.


100% Linen Sheet Sets

Botanical blenders WITH

Avec” means “with” in French [cue hair flip]and these botanical mixtures by the eponymous brand are definitely designed to be mixed with some of your favorite cocktails as a fun alternative to seltzer water, ginger beer and sugar. “We believe your drink should be both delicious and better for you,” says the team at Avec. “Think Vodka WITH Ginger, Tequila WITH Grapefruit & Pomelo.” There are a variety of flavors, such as Blood Orange Jalapeño and Lime Yuzu, so why not spoil your favourite/fancy water drink (we exist) with a sample pack of your choice?


Mixed Sampler (15 pack of 8 oz cans)

On the Go Jo’s coffee

In 2022, we are looking for beans with a higher purpose than caffeine. “This blend combines the work of two amazing women-led companies,” On the Go Jo says of its ethically sourced coffee. The Black History Month mix is ​​a mix of Velvety Medium Roast Beans from Angele Ciza (the only female entrepreneur in Burundi to control all coffee production, processing and export) and beans from a woman-owned Rwandan coffee company, and the result is a syrupy, full-bodied roast. Pair it with the brand’s cinnamon and brown sugar simple syrup for a pleasant morning cup of [rings gong] Joe.

On the way Joe

Rise Up: Rwanda/Burundi mix

On the way Joe

Cinnamon brown sugar syrup

Undefined Beauty Night Serum

“My mission is to “define” and democratize beauty. » said the founder of Indefinite beauty, whose night serum contains rosehip oil, one of our favorites for calming and not clogging pores; bakuchiol, which is a plant-based alternative to retinol to smooth the skin; and boragewhich is not a “bear porridge” portmanteau, but actually a very The land before time-kind of flower.

Indefinite beauty

R&R Night Serum

See you in the spring.

Rec Room staff independently curated all items featured in this story.


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